Marketing Manager

PENNEP is seeking a talented and dedicated Marketing Manager to join our client’s dynamic team. We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts with a primary focus on digital, influencers, social media, eCommerce, and website operations. In this key role, you will be responsible for developing and executing marketing strategies that drive brand awareness, engage our target audience, and boost sales.

• Develop and implement comprehensive digital marketing strategies to enhance our online presence, including SEO, SEM, email marketing, and paid advertising campaigns. Analyze performance metrics to optimize digital marketing initiatives.
• Identify and collaborate with influencers and brand ambassadors to create authentic and engaging content that resonates with our audience. Manage influencer relationships and campaigns to increase brand visibility and credibility.
• Oversee our social media presence on various platforms, creating and curating content that drives audience engagement and growth. Develop and execute social media campaigns to promote products, services, and brand messages.
• Take charge of our eCommerce operations, optimizing the online shopping experience, and increasing online sales. This includes website management, product listings, pricing strategies, and customer experience enhancements.
• Stay updated on industry trends and consumer behavior to identify opportunities for growth. Conduct competitive analysis and market research to inform marketing strategies.
• Supervise and mentor the marketing team, providing guidance, support, and fostering a collaborative and innovative work environment.

• Proven experience as a Marketing Manager with a focus on digital and eCommerce.
• Strong understanding of digital marketing, influencer marketing, and social media trends.
• Exceptional copywriting skills and the ability to adapt tone and messaging to suit different marketing channels.
• Proficiency with digital marketing tools and platforms.
• A creative and strategic thinker with a track record of successful marketing campaigns.
• Strong analytical and budget management skills.
• Excellent leadership and communication abilities.

A minimum of Bachelor's Degree in marketing, Business, or a related field.

Contract

Client On-Site Work