How PENNEP Helped BD Agro Foods with Digital Presence and Expert Talent

Posted: 3 Jun, 2025Author: Digital Marketing Team

BD Agro Foods, a renowned name in the Indian food processing sector, approached PENNEP with two specific requirements: establishing a professional digital presence for its B2B operations and onboarding a qualified Food Technologist to enhance its product innovation and regulatory compliance capabilities.

PENNEP successfully delivered both solutions—developing a modern, CMS-powered static B2B website using Strapi and sourcing a highly skilled Food Technologist through its professional staffing services. This case study outlines the challenges, solution approach, and measurable outcomes of this collaboration.

About the Client

BD Agro Foods is an established food processing company committed to delivering quality and safe food products. With an expanding network of distributors, suppliers, and institutional buyers, the company needed a digital presence that reflected its scale and professionalism, while also requiring internal product development support from a qualified expert in food science and compliance.

Challenges

BD Agro Foods was at a crucial growth point, and two main operational gaps were identified:

1. Lack of Digital B2B Presence

Despite its large B2B network, BD Agro Foods had no centralized online platform for showcasing products, services, certifications, or brand identity. Key issues included:

No unified platform for presenting product information and company capabilities
Heavy reliance on phone and email communication with partners
Limited visibility and scalability of B2B offerings
Absence of structured content management for marketing and brand building

2. Absence of Internal Food Technology Expertise

Product development, innovation, and quality control were becoming increasingly critical. However, BD Agro lacked a dedicated in-house Food Technologist to:

Guide product innovation
Ensure food safety compliance (FSSAI, HACCP)
Improve shelf-life testing and nutritional analysis
Drive cross-functional collaboration for product launches

PENNEP’s Dual-Service Solution

To meet BD Agro Foods’ requirements, PENNEP delivered a dual-service solution:

Service 1: Development of Static B2B Website Using Strapi

PENNEP built a Strapi-based static B2B website to showcase BD Agro’s business offerings, product details, and compliance credentials. Although the site was not transactional (no direct ordering), it served as a central, professional touchpoint for partners and prospects.

Key Features of the Website

Dynamic Content Management System (CMS): Built on Strapi, enabling non-technical staff to update content effortlessly.
Dedicated Product Pages: Structured listing of food product categories with ingredients, certifications, and storage information.
Business Overview Section: Highlighting BD Agro's mission, production capabilities, and client base.
Compliance and Certifications: FSSAI, ISO, and other quality accreditations were prominently displayed to build trust.
Team and Leadership Insights: Presented the team’s expertise to boost credibility.
SEO-Optimized Structure: To improve search visibility among B2B clients.

Outcome

Professional digital presence within 6 weeks
Increased inbound interest from institutional clients
Enhanced brand credibility and digital visibility
Empowered internal team to manage website content dynamically

Service 2: Staffing of Food Technologist

PENNEP’s staffing division identified and placed a qualified Food Technologist Cherry Suman at BD Agro Foods to address their growing product innovation and regulatory needs.

Selection Process

Our staffing experts followed a rigorous process:

Defined technical and regulatory requirements
Shortlisted candidates with degrees in Food Science/Food Technology
Screened for experience in product development, quality assurance, and safety compliance
Evaluated soft skills for cross-functional collaboration

Profile of Selected Candidate

Master’s in Food Technology
3+ years of experience in food innovation and quality control
Certified in HACCP and familiar with FSSAI regulations
Experience in sensory analysis, nutritional labeling, and shelf-life studies

Roles & Responsibilities

Lead new product development (NPD) efforts
Ensure regulatory compliance and documentation
Enhance quality assurance protocols
Liaise with production, marketing, and procurement teams for smooth product rollouts

Outcome

New product lines conceptualized and tested within 4 months
Reduced compliance delays during regulatory audits
Improved internal processes for food safety and shelf-life validation
Contributed to faster time-to-market for product innovations

Objective	Solution Provided	Outcome
Establish digital B2B presence	Strapi-based static website	100% improvement in brand visibility; simplified partner onboarding
Manage product content and company info	CMS with role-based access	Marketing and operations teams manage updates independently
Improve product development and compliance	Deployment of qualified Food Technologist	Faster NPD cycles; improved food safety and compliance
Streamline quality checks and documentation	Internal QA and regulatory ownership	Enhanced readiness for certifications and audits

BD Agro Grows with PENNEP

PENNEP’s engagement with BD Agro Foods demonstrates the value of combining digital transformation with expert staffing. By delivering a static B2B website powered by Strapi and placing a skilled Food Technologist, PENNEP empowered BD Agro to streamline operations, boost innovation, and enhance their industry credibility.

This case reflects our commitment to solving complex business challenges through technology and talent—tailored to each client’s unique goals. However if you also want to grow your brand digitally then can feel free to call us right away.